12x12 Marketing Campaign

For the 2024 12x12 Scholarship Fundraiser, we built a campaign that did more than promote an event — it told a story. Strong, eye-catching visuals drew in art lovers, while artist profiles highlighted the incredible individuals behind the work, connecting the audience to the people who make it all happen.

Strategic event reminders kept the momentum going, and the result? The largest turnout in the fundraiser’s history and a record-breaking year for scholarships.

This campaign wasn’t just marketing, it was an experience that brought the community together.